Our Managing Director/Co-Founder, Edward Sleiman, was partner and head Industrial Designer at a design & manufacturing business established in Sydney, Australia.

The company specialized in concept design, product engineering and in-house manufacturing of POS retail displays for the Asia-Pacific market. Clientele included global brands such as Estée Lauder, GlaxoSmithKline, Lion Nathan and Chanel to name a few.


As clients became more familiar with offshore manufacturing, competing with overseas production became near impossible. The company decided to shut ship and Edward headed to where it was all happening – China.

Director/Co-Founder Hanan Roumieh, also from a strong Design & Marketing background, followed shortly after.

Seconded by an existing company in China, they were able to bring their Western design sensibility and combine this with the Asian technology and manufacturing know-how. This experience presented a lot of opportunities and they were able to gain key insights into the Chinese manufacturing playground.


Design-i Limited was established – a foreign investment company specializing is design, engineering and project management. Design-i focused on designs for mass production and managing offshore manufacturing projects – a full turnkey solution for clients.

The Design-i team, a collaboration of foreign and Chinese nationals, quickly built a strong reputation for effectively bringing products from conception through to production rollout. Being on the ground gave clients peace of mind and removed the nightmare and uncertainty associated with offshore manufacturing.


NewVision Manufacturing was established to remain competitive in an ever-changing global environment.
Setting up an in-house manufacturing facility in mainland China allowed Design-i Limited wider control of production, quality control and costs. The first investment saw the introduction of a strong plastics department which included vacuum forming, CNC machining, plastics fabrication and final product assembly.


Coca Cola SGP accredited manufacturing facility.


NewVision Manufacturing becomes a Sedex Member and facility successfully audited by Sedex.
In-house Metal Fabrication department established.
Injection molding machinery added to our Plastics Department.


ISO9001: 2015 accredited and Electrolux GSQA accredited manufacturing facility.